Making a Case for the Environment and the Bottom Line

Jun 8 2009 No Comments

(NY) The New York Times – DVD packaging is getting 20 percent lighter, reducing the impact on the environment and corporate bottom lines.

Warner Home Video, by far the world’s largest distributor of television and movies on DVDs, has started releasing all of its new and library titles in cases that have 20 percent less plastic, a spokeswoman said. In some instances, the cases feature a thin layer of plastic; others have cutouts in the walls.

Lightening the load on the environment was the primary motivator, says Warner, which said the effort will reduce its home entertainment division’s carbon emissions by 31 percent.  More

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